Articles

Field notes, case studies, and thinking from our team.

June 23, 2026

We made it to STHLM fashion week ’26

Made it to STHLM fashion week: angels were flying around these designers The week was dedicated to new designers, who happened to take on social issues…

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May 13, 2026

The shopping funnel is over.

The traditional shopping funnel was a tidy thing. A buyer noticed a product, considered it for a few days, intended to buy, then bought. Brands had…

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